Why is packaging so important?

It is impossible to overrate the importance of packaging for any product. But for the CBD industry, packaging carries so many functions that CBD Packaging becomes a special industry, uniting professionals from various fields. Just from the top of the head, here are only some of the key functions of CBD packaging:

• Preservation of highly-fragile and sensitive CBD products
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• Presentation and branding of products that are still new and unfamiliar to most consumers
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• Innovative design and labeling solutions that set a tone for a new, but highly-competitive market
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• Legal clearance and presentation of products, strictly controlled by federal and local authorities

No wonder CBD packaging companies manage to collect diverse teams of high-end experts in packaging, design, marketing, and law. Therefore they are becoming popular not only among CBD brands but also in food, cosmetic, and even pet care businesses. Pretty heavy, right? But as important as it is, proper and successful packaging is not that complicated if you know what and how to look for. Here is an easy-to-follow guide from the experts in CBD Packaging. 

Choose the perfect package This might seem pretty obvious, but choosing a perfect package for your exact product requires some extra attention to detail. The main function of any package is to preserve and protect your CBD product and make sure that your customer gets it in its finest condition. Only imagine what a long way any product has to make from the manufacture to a customer. It may be shipped several times, sometimes - abroad. It will be stored in some units where no one can guarantee stable temperatures and careful handling. Eventually, it will take its place in a shop window exposed to direct light or being touched, examined, and moved several times per day. And after all those manipulations, it is responsible for keeping your product fresh, whole, and undamaged. That is why, choosing a perfect cannabis subscription boxes you should think through, where and how it will be shipped and stored. The physical and chemical characteristics of your product are another important factor. 

• Liquid CBD products in glass containers need to be protected from mechanic damage, therefore you might consider using thick and layered cardboard and bubble wrap
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• Kraft paper bags and custom labels are quite nifty for solid or powdered products like soap or dry shampoo distributed by weight at shops

There are lots of other things to consider while arranging a package for your product. That is why using the services of custom CBD packaging professionals will save you a lot of time and money preserving from mistakes and contingencies due to spoilt or destroyed products. 

Pick a closure 

Your CBD packaging is only as efficient as its closure! For some products, like CBD soaps and CBD aromatherapy candles, the fragrance is the most important component. They simply lose their value and purpose as soon as fragrance winds out. That is why their package closure should be firm and seal the air inside the package, not letting irrelevant smells get inside and destroy the original smell. CBD oils and tinctures and other liquid products, should of course have tightly-closing containers. It will prevent them from prom spilling and evaporating. The box itself should also close firmly and tightly, so a bottle won`t slip out of it and break. But as firm and reliable as the closure should be, people should not have problems opening it. Interaction with the package is a part of the overall experience of the product, that is why it is important to find a balance between reliability and simplicity of your closure. Custom CBD packaging will allow you to find the perfect solution without the need to compromise.